Once upon a time a Creative Director, a Marketer, and a Producer at the most iconic sports brand in the world - Sports Illustrated – realized a need for a new type of advertising. One based on emotion. Why? Because our brains are wired to respond to stories. Emotion releases dopamine, and dopamine aids in retention. In short, stories are the most memorable form of information.
We spotted the branded content trend over 6 years ago and used the power of storytelling to launch one of the largest branded content studios called The FOUNDRY (Time Inc.) - comprised of over 140 content creators producing more than 600+ campaigns, 1000+ videos a year across every category, and an innovation group across more than 42 brands focused on mixed reality, voice platforms, and multi-dimensional storytelling.