[3] Performance Content. It all begins with an idea, but our ideas are backed by data. We can predict with 85% accuracy how content will perform before we create it. By matching predictive analytics with empathy, we unlock more meaningful, deeper ideas and new possibilities. Because purposeful brands can be both culturally relevant and drive good business. Every interaction is a chance to create a new brand loyalist and advocate for your brand, so we exist to make every interaction count.